Sustentabilidade faz parte do negócio - ABN AMRO REAL
 

Clique aqui e faça o download da palestra (arquivo PPT com 5,8MB)

 

Rodrigo Vieira da Cunha
Diretoria de Desenvolvimento Sustentável - Comunicações - ABN AMRO REAL
5 de dezembro de 2006

Comunicar o Desenvolvimento Sustentável - Encontrar o Equilíbrio
 

WBCSD (2006)

 

O objetivo primordial desta publicação é elucidar as empresas sobre os benefícios que a comunicação lhes poderá trazer. Para além disso, apresentamos orientações, tanto para os que já iniciaram este processo, como para os outros, sobre como comunicar; esta publicação é um complemento de outras iniciativas, com o mesmo propósito.

Rumo ao Sucesso - Marketing e desenvolvimento sustentável
 

WBCSD (2006)
 

Esta publicação destina-se a gestores de marketing e a responsáveis pelas áreas da comunicação, gestão de marca e desenvolvimento de novos produtos.

Issue management tool: Codes & standards
 

WBCSD (OCT 2004)

This document has been developed in order to provide corporate members with a practical and user-friendly tool on a few key codes, standards and frameworks relevant to the sustainability agenda. Its purpose is to provide general information, a "snap-shot" of the landscape and a perspective from a think-tank/professional association focused on this topic.

Sustainable Development Reporting: Striking the balance
 

WBCSD (JAN 2003)

This report answers the worldwide call on companies for greater accountability and transparency by explaining why and how reporting can help turn the recent wave of boardroom scandals into renewed boardroom trust.
 

Tomorrow's Markets: Global trends and their implications for business
 

WBCSD (APR 2002)

Backed up with facts and figures, this second report in the WBCSD’s Summit trilogy outlines 19 key economic, environmental and social trends that will shape the future business agenda and market scenarios (available in various languages).

Sustainability through the Market: Seven keys to success
 

WBCSD (APR 2001)

The seven keys to success -- innovate, practice eco-efficiency, move from stakeholder dialogues to partnerships for progress, provide and inform consumer choice, improve market framework conditions, establish the worth of the earth, make the market work for everyone -- are illustrated in 30 case studies.

Stakeholder Dialogue - The WBCSD's approach to engagement
 

WBCSD (NOV 2001)

Stakeholder dialogues are an integral part of our work and a powerful catalyst for change. This brochure provides the reader with a better understanding of the WBCSD's dialogue experience in urging different sectors of society to work together.